Showrunner: FiggDasGeld
From being a small name in the underground to being the next star in the German rap scene, in under a year of official collaboration. Me and my partner would refer ourselves to others as “Managers” but we were way more than that. Brand and image work, video concepts, campaign and release logic, asset preparation and a one-hour live talk show format that German Twitch had never seen before.
- role
- artist development
- scope
- brand · videos · live
SIGNED
October 2025. The signature landed at BMG, months after the work with FiggDasGeld had only just turned official. From where we started to being the first signed artist on “The New BMG”, we were part of the Zeitgeist. The deal opened up vibrant and exciting avenues of expressing FDG as an artist. It remains a privilege to work with the team we are working with at Bertelsmann Music Group. I can attest to nothing but an excellent collaboration this past year.
- date
- Oct 2025
- label
- BMG
HIT MUSIC ONLY
Unchained was the first project released under our management, and it paved the way to working with BMG for the next big thing after that. A question that has been answered as a narrative under two parts. Days B4 Hit Music Only landed in March 2026 as a four-track EP, and Hit Music Only followed in September as a thirteen-track album on all platforms. The EP gave the fans a glimpse, the album opened up the gates. The sound, the music videos, the visualizers and the campaign around them made sure to embody that sequential release. This is the point where we created our own world, with its own language and sound.
- EP
- Mar 2026
- album
- Sep 2026
ON AIR
Inspired by Eric André and others, I built a format and ran the production to something never seen before in Twitch Germany. One hour of chaotic, funny and entertaining moments, promoting the album release of HIT MUSIC ONLY. 280 concurrent viewers, with clips and compilations being the intended aftermath.
- format
- live talk show
- runtime
- one hour
- watch
- compilation