Director: Game
I was more than excited to work on this project for Yung Palo and Sony Music. Sharp, clean and intense. It happened around a time, in which I sought new ways of approaching a project like this. A project that had to encapsulate not only the song, but the artist and the world he wants to present to his audience.
- artist
- yungpalo
- format
- music video
- year
- 2025
SHOTLIST
Veni, vidi, generare. Every shotlist back in the day was either composed of rough sketches or random moodboards out of Pinterest or Tumblr. Back in December of 2024, I decided to take a new route. I generated the shotlist with Midjourney, prompting my vision accurately, regarding the capabilities of the image models back then. It allowed for the clearest picture ever seen by that point for the crew. Shooting day came around and my shotlist was the reference. That is what AI creative direction means to me: the model drafts, the director decides. The collage puts the shotlist next to the actual frames of the music video.
OTHER WORK
Starting from 2025, I got to directing and creating concepts for more music videos. Implementing cutting edge technology for that time in the process and the videos themselves. Ranging from MOULAGA by Sahil to COURTSIDE and WITHOUT YOU by FiggDasGeld. Capturing the essence of an artist in the rap space often means delicately incorporating their heritage and origins. Putting on display the whole crew, under blurry city nights and booming subs out of the BMWs and Mercedes whips. The reel shows a compilation of my other work.
- directed
- MOULAGA
- concept
- COURTSIDE …